Salary: £19,000 - £21,000
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Responsible to:
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Licensed Trade Manager
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Responsible for:
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Casual Staff
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Purpose:
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To develop and coordinate the promotional activity for the Forum Hertfordshire
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Key role requirements:
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Work in collaboration with the Forum Team, Elected Officer Team and other managers\departments to deliver a range of promotions and marketing aimed at increasing awareness of the Forum Hertfordshire events and services
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Play a key role in the organisation of our annual Freshers’ and Refreshers’ Week promotions
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Oversee marketing communications for all events and promotional campaigns, including print, digital and PR for the Forum Hertfordshire’s events, bars and retail outlets
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Provide point of sale promotional support for the bars and retails outlets
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Plan and coordinate the digital content for the Forum Hertfordshire website, emails and other digital communication channels. Ensuring all content is recent, relevant and engaging
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Manage all of Forum Hertfordshire social media platforms
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Manage on-campus poster and flyer distribution for the Forum Hertfordshire and Hertfordshire Students’ Union (with the support of casual staff)
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Manage off-campus flyer distribution for the Forum Hertfordshire (with the support of casual staff)
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Develop and maintain processes to measure the effectiveness and return of promotional campaigns
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Ensure the prominence of the Forum Hertfordshire at large student events and other external events
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Supervise and coordinate any external contractors related to promotions, ensuring all relevant documentation is receive and permits to work issued where necessary
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To encourage all staff to contribute to reaching stretching targets
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To lead by example and undertake duties to ensure promotional activity is run successfully (days, nights & weekends which include national and university holidays)
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To ensure all staff (including externally contracted staff) work collaboratively whilst following Students’ Union policies and procedures
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To communicate relevant information clearly and concisely to people at all levels within the organisation, University, local authority and external companies
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To ensure casual staff have all appropriate information cascaded to them
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Produce clear written procedures, checklists and communications for all promotional activity
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Work in conjunction with the entertainments and venue teams to ensure all promotional activity is produced and actioned in a planned and strategic manner
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Ensure all costs are calculated upfront and included on the individual budget plans
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Contribute to achieving tight financial budgets
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To assist in producing departmental plans for the promotional activity for the venues, entertainments and retail outlets
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Record and use data to enable informed decisions
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To work with the Licensed Trade Manager to investigate and implement new promotion opportunities
Additional responsibility
General
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To Keep abreast of relevant national and local developments, changes in legislation, and good practice and attend conferences, training events and meetings as necessary.
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To have a flexible approach to work and to undertake any other reasonable duties as required.
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To aspire to the highest standards of customer care at all times and, in conjunction with other relevant Union staff, to identify and respond to customer needs.
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To respect the democratic structure of the Students’ Union at all times.
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To abide by Hertfordshire Students’ Union Memorandum and Articles of Association, and Union Policies and Procedures at all times.
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To work flexibly and efficiently and to promote a positive image of Hertfordshire Students’ Union at all times.
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To set high standards of integrity, punctuality, accuracy, politeness and professionalism by personal example
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To be aware of the department’s impact on the environment and to work within the environmental policies of the Union and the University (where applicable).
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To make appropriate provision to ensure all tasks are always completed to plan, and within agreed timescales
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To contribute towards the unions strategic plan
Job Description | Application Form
Please send all completed Applications to recruitment@hertfordshire.su